Inside True Ames In 1978, somewhere under the radar and just above a cluttered work bench, creative prowess, performance, and elementary geometry fell in love. The passionate affair beget True Ames Fins, which has evolved into the diverse family of surfboard steering devices that lines the pages herein. Continued in our News Section. Shop Online, Click here Wholesale Information. The True Ames Fins Crew. Check out the blog. Featured Products SUP Shallow Water / Touring ( SWT ) These fins were designed to be used primarily as a single center fin.... Wayne Rich Classic Wayne Rich needs no gimmick. He thrives because he is a good surfer... Heritage - Bamboo Burl Harkening back to the steering columns of the Rick UFO model and Bing's... Click For More Meet True Ames Since 1979, Chuck Ames and the True Ames Fins team have been developing the finest fiberglass and molded plastic fins available. Known throughout the international surfing community for innovative designs and a prowess for experimentation, we continue to fulfill our mission to help surfers and windsurfers maximize and manipulate the performance of their vehicles of choice. This mission began in the turbulent surf industry of the 1980’s, as True Ames forged lasting relationships with notable surfers and shapers of the Santa Barbara area and beyond.